All visual elements used for University-related communications must conform to the Brand Identity Standards set by the University.
Our brand is the essence of who we are and everything we do to fulfill our mission of research, education, and service. This brand guide is designed to help communicators drive recognition and support for the Huck Institutes of the Life Sciences among key audiences.
Never redraw or try to recreate any of our entity marks, including our shield or our logotype. Any modification of our mark diminishes its impact and weakens our legal protection. Only authorized artwork may be used. Contact the Huck Marketing Communications Team at huckinfo@psu.edu with any questions, requests, or comments.
Table of Contents
Entity Mark (Wordmark)
The Huck Institutes is entitled to a "Tier 2" entity mark featuring the Penn State name and Nittany Lion shield. This is our official Penn State University entity mark. It is not to be changed and altered in any way. Two versions are available: one has blue text, one has white text. Contact huckinfo@psu.edu to request the grayscale version that is available for special use only.
Huck Entity Mark
- Blue Shield + Blue Text, Image file format (.PNG)
- Blue Shield + Blue Text, Encapsulated Postscript file format (.EPS)
- Blue Shield + White Text, Image file format (.PNG)
- Blue Shield + White Text, Encapsulated Postscript file format (.EPS)
Center/Institute Logos
Centers and Institutes within the Huck are entitled to "Tier 3" marks.
If you are the director of a center or institute and would like to have a logo created, please contact the marketing communications team at the Huck Institutes.
Millennium Science Complex Logo
The Millennium Science Complex is a state-of-the-art, 275,000-square-foot facility housing two of the University’s premier research organizations – the Materials Research Institute and the Huck Institutes of the Life Sciences.
Huck Overview PDF
Here are five versions of a 4-page overview of the Huck Institutes. The content for each is identical except for the header images, which correlate to the subjects as described.
- Huck Overview - General (Laboratory Image)
- Huck Overview - Biomedical
- Huck Overview - Biotech
- Huck Overview - Neuroscience
- Huck Overview - Plants
PowerPoint Slideshow Templates
PowerPoint templates for creating slideshows using Huck branding are available in three different variations.
- Penn State Corner Shield Template
- Penn State Shield Overlay Template
- Penn State Lion Shrine Template