A data visualization designed for a digital screen at the Penn State Library. It communicates information about pollinator-friendly flowers in State College.
It’s hard to imagine a world without pollinators. Bees, butterflies, birds, flies, beetles and all other insects play an important role in making our ecosystem function. Moreover, as pollinators buzz around the world, they see different colors, light, and details that the human eye cannot. Their unique vision helps them find nectar-rich flowers and navigate around the flower world. Therefore, their sight is a superpower helping them in the pollination process. This data visualization shows the difference between how humans see the flower colors vs how bees see them at the same time representing top pollinator-friendly flowers in State College. The project aims to explore a way in which data can be represented to influence the user’s behaviour.
Shatakshi Mehra is a graduate student in the Graphic Design department at Penn State. She grew up in New Delhi, India, and later received her BFA in Applied Arts from Amity University, India in 2018. With this project she is exploring how graphic design can be used to influence user behaviour and bring a positive change in the society.
This project was part of the ART571 Graphic Design II Studio Course, led by Professor Huiwon Lim, in Spring 2021, and was supported by the Apes Valentes Award Program