Rachel Smith

Professor of Communication Arts and Sciences

Rachel Smith

Research Summary

Quantitative social scientist whose interests lie broadly in social influence and social systems, specializing on power, networks, and stigma. Design and evaluation of effective health campaigns. Infectious diseases and genomics.

Huck Affiliations


Publication Tags

Communication Health Students Public Health Masks Viruses Health Promotion Social Norms Pandemics Health Behavior Stigma Metaphor Malaria Contagious Disease Vaccines Genes Antibodies Campaign Monitoring Student Stigmatization Experiment Vaccination Latent Class Analysis Experiments

Most Recent Papers

Campaign preparation for complex initiatives: A person-centered approach to audience segmentation of parents’ antibiotic stewardship

Rachel Smith, E MacGeorge, Nicole Hackman, Nkuchia M'ikantha, Health Communication

How Americans Make Sense of Two Novel Pandemics

Edward L. Fink, Rachel A. Smith, Deborah A. Cai, Heeyoung Jung, Joseph Woelfel, 2022, Health Communication on p. 548-560

Unique predictors of intended uptake of a COVID-19 vaccine in adults living in a rural college town in the United States

R Lennon, Rachel Smith, M Small, L Van Scoy, J Myrick, M Martin, Data4Action Research Group, 2022, American Journal of Health Promotion on p. 180-184

COVID-19 Mitigation Among College Students

Rachel A. Smith, Meg L. Small, Nita Bharti, Samuel J. DeMatte, Robert P. Lennon, Matthew Joseph Ferrari, 2022, Health Communication

Longitudinal study of an emerging COVID-19 stigma

Rachel A. Smith, Xun Zhu, Molly A. Martin, Jessica G. Myrick, Robert P. Lennon, Meg L. Small, Lauren J.Van Scoy, 2022, Stigma and Health

A Meta-Analysis of Weight Stigma and Health Behaviors

Xun Zhu, Rachel A. Smith, Emily Buteau, 2022, Stigma and Health on p. 1-13

Stigma, communication, and health

Xun Zhu, Rachel Smith, 2021,

Advancing Research on Character Assassination and Stigma Communication: A Dynamics of Character

R Smith, Rosa Eberly, 2021, Journal of Applied Social Theory on p. 23

Unique Predictors of Intended Uptake of a COVID-19 Vaccine in Adults Living in a Rural College Town in the United States

Robert P. Lennon, Meg L. Small, Rachel A. Smith, Lauren J. Van Scoy, Jessica G. Myrick, Molly A. Martin, Data4 Action Research Group, 2021, American Journal of Health Promotion

Persuasive Messages, Social Norms, and Reactance: A Study of Masking Behavior during a COVID-19 Campus Health Campaign

James Price Dillard, Xi Tian, Shannon Cruz, Rachel Annette Smith, Lijiang Shen, 2021, Health Communication

Most-Cited Papers

Antibiotic resistance: a primer and call to action

Rachel A. Smith, Nkuchia M. M’ikanatha, Andrew F. Read, 2015, Health Communication on p. 309-314

Surveillance considerations for malaria elimination

Victoria C. Barclay, Rachel A. Smith, Jill L. Findeis, 2012, Malaria Journal

An Experimental Test of Stigma Communication Content with a Hypothetical Infectious Disease Alert

Rachel A. Smith, 2012, Communication Monographs on p. 522-538

Defining genes using “blueprint” versus “instruction” metaphors: Effects for genetic determinism, response efficacy, and perceived control

Roxanne Parrott, Rachel A. Smith, 2014, Health Communication on p. 137-146

Infectious Disease Stigmas: Maladaptive in Modern Society

Rachel A. Smith, David Hughes, 2014, Communication Studies on p. 132-138

Testing the Model of Stigma Communication with a Factorial Experiment in an Interpersonal Context

Rachel A. Smith, 2014, Communication Studies on p. 154-173

Segmenting an Audience into the Own, the Wise, and Normals

Rachel A. Smith, 2012, Communication Research Reports on p. 257-265

Evaluating the impact of screening plus eave tubes on malaria transmission compared to current best practice in central Côte d'Ivoire

Eleanore D. Sternberg, Jackie Cook, Ludovic P. Ahoua Alou, Carine J. Aoura, Serge Brice Assi, Dimi Théodore Doudou, A. Alphonsine Koffi, Raphael N'Guessan, Welbeck A. Oumbouke, Rachel A. Smith, Eve Worrall, Immo Kleinschmidt, Matthew B. Thomas, 2018, BMC Public Health

Understanding the Effects of Stigma Messages

Rachel A. Smith, Xun Zhu, Edward L. Fink, 2019, Health Communication on p. 424-436

Living with a rare health condition

Xun Zhu, Rachel A. Smith, Roxanne L. Parrott, 2017, Journal of Applied Communication Research on p. 179-198