Lee Ahern

Associate Professor of Advertising and Public Relations

Lee Ahern

Huck Affiliations

Publication Tags

News Economics Magazine Conservation Narrative Experiment Experiments Worldview Emotions Environmental Behavior Science Customization Corporate Social Responsibility Information Science Enjoyment Environmental Responsibility Industry Autonomy Responsibility Shale Gas Drilling Statistics Immersion Marketing Communication

Most Recent Papers

Technology Name and Celebrity Endorsement Effects of Autonomous Vehicle Promotional Messages

Jessica Myrick, Lee Ahern, Ruosi Shao, Jeff Conlin, 2018, Science Communication

First-Person Effects of Emotional and Informational Messages in Strategic Environmental Communications Campaigns

Jennifer Hoewe, Lee Ahern, 2017, Environmental Communication on p. 810-820

Environmental orientations and news coverage

Fuyuan Shen, Lee Ahern, Jiangxue (Ashley) Han, 2017, International Journal of Communication on p. 4018-4031

Worldviews, Issue Knowledge, and the Pollution of a Local Science Information Environment

Lee Ahern, Colleen Connolly-Ahern, Jennifer Hoewe, 2016, Science Communication on p. 228-250

Acting on surprise

Weirui Wang, Lee Ahern, 2015, Social Influence on p. 137-148

Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment

Keunyeong Kim, Michael Grant Schmierbach, Saraswathi Bellur, Mun Young Chung, Julia Daisy Fraustino, Francis Erin Dardis, Lee Ahern, 2015, Computers in Human Behavior on p. 695-705

Agenda-Tapping

Colleen Connolly-Ahern, Lee Ahern, 2015, Journal of Nonprofit and Public Sector Marketing on p. 1-22

Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands

Francis Erin Dardis, Michael Grant Schmierbach, Lee Ahern, Julia Fraustino, Saraswathi Bellur, Sean Brooks, Jared Johnson, 2015, Journal of Promotion Management on p. 313-334

Stories that count

Fuyuan Shen, Lee Ahern, Michelle Baker, 2014, Journalism and Mass Communication Quarterly on p. 98-117

Framing environmental responsibility

Denise Sevick Bortree, Lee Ahern, Alexandra Nutter Smith, Xue Dou, 2013, Public Relations Review on p. 491-496

High-Impact Papers

Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment

Keunyeong Kim, Michael Grant Schmierbach, Saraswathi Bellur, Mun Young Chung, Julia Daisy Fraustino, Francis Erin Dardis, Lee Ahern, 2015, Computers in Human Behavior on p. 695-705

Stories that count

Fuyuan Shen, Lee Ahern, Michelle Baker, 2014, Journalism and Mass Communication Quarterly on p. 98-117

Communicating the risks of fetal alcohol spectrum disorder

Nan Yu, Lee Ahern, Colleen Connolly-Ahern, Fuyuan Shen, 2010, Health Communication on p. 692-699

The effectiveness of straitfied constructed week sampling for content analysis of electronic news source archives

Colleen Connolly-Ahern, Lee Ahern, Denise Sevick Bortree, 2009, Journalism and Mass Communication Quarterly on p. 862-883

Merck's one less campaign

Susan Grantham, Lee Ahern, Colleen Connolly-Ahern, 2011, Communication Research Reports on p. 318-326

The Role of Media System Development in the Emergence of Postmaterialist Values and Environmental Concern

Lee Ahern, 2012, Social Science Quarterly on p. 538-557

Key trends in environmental advertising across 30 years in National Geographic magazine

Lee Ahern, Denise Sevick Bortree, Alexandra Nutter Smith, 2013, Public Understanding of Science on p. 479-494

Framing environmental responsibility

Denise Sevick Bortree, Lee Ahern, Alexandra Nutter Smith, Xue Dou, 2013, Public Relations Review on p. 491-496

Worldviews, Issue Knowledge, and the Pollution of a Local Science Information Environment

Lee Ahern, Colleen Connolly-Ahern, Jennifer Hoewe, 2016, Science Communication on p. 228-250

The current environment of the theory-practice divide

Lee Ahern, 2011, Science Communication on p. 120-129