Lee Ahern
Associate Professor of Advertising and Public Relations
- 23 Carnegie
University Park, PA - laa182@psu.edu
- 814-865-8314
Huck Institutes Affiliations
Publication Tags
News Economics Magazine Conservation Narrative Experiment Worldview Enjoyment Environmental Responsibility Industry Science Autonomy Responsibility Emotions Environmental Behavior Experiments Information Science Customization Corporate Social Responsibility Moderator Drilling Shale Gas Statistics Immersion MarketingMost Recent Papers
Technology Name and Celebrity Endorsement Effects of Autonomous Vehicle Promotional Messages
Jessica Myrick, Lee Ahern, Ruosi Shao, Jeff Conlin, 2018, Science Communication
First-Person Effects of Emotional and Informational Messages in Strategic Environmental Communications Campaigns
Jennifer Hoewe, Lee Ahern, 2017, Environmental Communication on p. 810-820
Environmental orientations and news coverage
Fuyuan Shen, Lee Ahern, Jiangxue (Ashley) Han, 2017, International Journal of Communication on p. 4018-4031
Worldviews, Issue Knowledge, and the Pollution of a Local Science Information Environment
Lee Ahern, Colleen Connolly-Ahern, Jennifer Hoewe, 2016, Science Communication on p. 228-250
Acting on surprise
Weirui Wang, Lee Ahern, 2015, Social Influence on p. 137-148
Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment
Keunyeong Kim, Michael Grant Schmierbach, Saraswathi Bellur, Mun Young Chung, Julia Daisy Fraustino, Francis Erin Dardis, Lee Ahern, 2015, Computers in Human Behavior on p. 695-705
Agenda-Tapping
Colleen Connolly-Ahern, Lee Ahern, 2015, Journal of Nonprofit and Public Sector Marketing on p. 1-22
Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands
Francis Erin Dardis, Michael Grant Schmierbach, Lee Ahern, Julia Fraustino, Saraswathi Bellur, Sean Brooks, Jared Johnson, 2015, Journal of Promotion Management on p. 313-334
Stories that count
Fuyuan Shen, Lee Ahern, Michelle Baker, 2014, Journalism and Mass Communication Quarterly on p. 98-117
Framing environmental responsibility
Denise Sevick Bortree, Lee Ahern, Alexandra Nutter Smith, Xue Dou, 2013, Public Relations Review on p. 491-496
High-Impact Papers
Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment
Keunyeong Kim, Michael Grant Schmierbach, Saraswathi Bellur, Mun Young Chung, Julia Daisy Fraustino, Francis Erin Dardis, Lee Ahern, 2015, Computers in Human Behavior on p. 695-705
Stories that count
Fuyuan Shen, Lee Ahern, Michelle Baker, 2014, Journalism and Mass Communication Quarterly on p. 98-117
Communicating the risks of fetal alcohol spectrum disorder
Nan Yu, Lee Ahern, Colleen Connolly-Ahern, Fuyuan Shen, 2010, Health Communication on p. 692-699
The effectiveness of straitfied constructed week sampling for content analysis of electronic news source archives
Colleen Connolly-Ahern, Lee Ahern, Denise Sevick Bortree, 2009, Journalism and Mass Communication Quarterly on p. 862-883
Merck's one less campaign
Susan Grantham, Lee Ahern, Colleen Connolly-Ahern, 2011, Communication Research Reports on p. 318-326
The Role of Media System Development in the Emergence of Postmaterialist Values and Environmental Concern
Lee Ahern, 2012, Social Science Quarterly on p. 538-557
Key trends in environmental advertising across 30 years in National Geographic magazine
Lee Ahern, Denise Sevick Bortree, Alexandra Nutter Smith, 2013, Public Understanding of Science on p. 479-494
Framing environmental responsibility
Denise Sevick Bortree, Lee Ahern, Alexandra Nutter Smith, Xue Dou, 2013, Public Relations Review on p. 491-496
Worldviews, Issue Knowledge, and the Pollution of a Local Science Information Environment
Lee Ahern, Colleen Connolly-Ahern, Jennifer Hoewe, 2016, Science Communication on p. 228-250
The current environment of the theory-practice divide
Lee Ahern, 2011, Science Communication on p. 120-129