All visual elements used for University-related communications must conform to the Brand Identity Standards set by the University.
Entity mark or wordmark
The Huck Institutes is entitled to a "Tier 2" entity mark featuring the Penn State name and Nittany Lion shield, and uses a black-and-white variant. A reverse mark, featuring white text for use on dark backgrounds, is also available.
- Huck wordmark in .png format
- Reverse Huck wordmark in .png format
- Nittany Lion Shield (Black) in .png format
Ellipsis
The Huck Institutes also utilizes a three-colored ellipsis as a branding element on many marketing publications.
Center/Institute logos
Centers and Institutes within the Huck are entitled to "Tier 3" marks.
If you are the director of a center or institute and would like a logo created, please contact the marketing communications team at the Huck Institutes.
A full archive of available files, including alternate file types, may be accessed on box.