All visual elements used for University-related communications must conform to the Brand Identity Standards set by the University.
Entity mark or wordmark
The Huck Institutes is entitled to a "Tier 2" entity mark featuring the Penn State name and Nittany Lion shield, and uses a black-and-white variant. A reverse mark, featuring white text for use on dark backgrounds, is also available.
- Huck wordmark in .png format
- Reverse Huck wordmark in .png format
- Nittany Lion Shield (Black) in .png format
Ellipsis
The Huck Institutes also utilizes a three-colored ellipsis as a branding element on many marketing publications.
Center/Institute logos
Centers and Institutes within the Huck are entitled to "Tier 3" marks.
If you are the director of a center or institute and would like a logo created, please contact the marketing communications team at the Huck Institutes.
Typography
The Huck Institutes uses font families recommended by the University's standards for visual identity.
Many of our communications employ Roboto Slab, a serif font, and Open Sans, a sans-serif font. Both are Google fonts and available for download.
Letterhead
Huck Institutes letterhead template for official use only.
Slideshow
PowerPoint templates for creating slideshows using Huck branding.
A full archive of available files, including alternate file types, may be accessed on box.