Huck Branding

All visual elements used for University-related communications must conform to the Brand Identity Standards set by the University.

Entity mark or wordmark

The Huck Institutes is entitled to a "Tier 2" entity mark featuring the Penn State name and Nittany Lion shield, and uses a black-and-white variant. A reverse mark, featuring white text for use on dark backgrounds, is also available.

Huck wordmark


The Huck Institutes also utilizes a three-colored ellipsis as a branding element on many marketing publications.

Huck Ellipsis

Center/Institute logos

Centers and Institutes within the Huck are entitled to "Tier 3" marks.

CIDD logo

If you are the director of a center or institute and would like a logo created, please contact the marketing communications team at the Huck Institutes.


Huck Institutes letterhead template for official use only.


PowerPoint templates for creating slideshows using Huck branding.

A full archive of available files, including alternate file types, may be accessed on box.