Huck Branding

All visual elements used for University-related communications must conform to the Brand Identity Standards set by the University.

Entity mark or wordmark

The Huck Institutes is entitled to a "Tier 2" entity mark featuring the Penn State name and Nittany Lion shield, and uses a black-and-white variant. A reverse mark, featuring white text for use on dark backgrounds, is also available.

Huck wordmark

Ellipsis

The Huck Institutes also utilizes a three-colored ellipsis as a branding element on many marketing publications.

Huck Ellipsis

Center/Institute logos

Centers and Institutes within the Huck are entitled to "Tier 3" marks.

CIDD logo

If you are the director of a center or institute and would like a logo created, please contact the marketing communications team at the Huck Institutes.

Typography

The Huck Institutes uses font families recommended by the University's standards for visual identity.

Many of our communications employ Roboto Slab, a serif font, and Open Sans, a sans-serif font. Both are Google fonts and available for download.

Roboto Slab

Open Sans

Letterhead

Huck Institutes letterhead template for official use only.

Slideshow

PowerPoint templates for creating slideshows using Huck branding.

“We Are… Stronger Together” email footer

This footer was designed by the Huck communication team to express and promote our deep and abiding commitment to a diverse and welcoming workplace for all members of the Penn State community.

Stronger Together Email Footer


A full archive of available files, including alternate file types, may be accessed on box.